About Us
I'm a baseball parent — and this business started with my kid, not just for him.
We've watched him go 0-for-4, boot a routine grounder in the bottom of the last inning, and walk back to the dugout with his head down. And we've talked about it enough times to both know: so much of this game happens between the ears, not between the lines.
There's no shortage of gear that makes a kid look like a ballplayer. What we couldn't find was anything that helped him actually think like one — someone who resets after a bad at-bat instead of carrying it into the next one. So we decided to build it ourselves.
That's what Maxed Mind Athletic is. Every design starts with one mental skill — handling pressure, trusting your training, bouncing back — and turns it into something a kid actually wants to wear. Not a lecture. Not a poster in a locker room. A tee that says the thing out loud, in a way that's actually cool.
The mindset journals do the same work off the field — a few minutes after a game or practice to process what happened and reset for the next one.
We built this together — one of us has lived it on the field, the other's watched it from the stands — because we wanted it for our own family first. If it helps yours too, that's the whole point.
— Aurelie & Tristan, co-founders